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So, you've just come up with a fantastic home based business idea. You've done your research, you're certain that the product or service you are about to promote will not only be exciting and original enough to attract plenty of attention from your potential customers or investors, but you're also certain that you're about to escape the rat race and generate income from home so you'll never have to ride the commuter train again! Now all you need is to figure out the best way to get people talking about the home based business opportunity you're about to launch so that the word gets out and the orders start rolling in.

It is widely known among marketing professionals that viral marketing is one of the fastest, cheapest and most effective ways to create brand or product awareness in the marketplace. This is doubly true for an Internet home business, because the very nature of the Internet lends itself to the extreme fast spread of viral marketing. Contrary to popular belief, viral marketing for your work at home business is not just about sending high volumes of unsolicited e-mail to as many addresses as you can possible find (otherwise known as spam). The key to viral marketing for your genuine home based business is to 'create a buzz' and get people talking! If a potential customer or partner hears about your Internet home business opportunity or product from a trusted source like a friend or a family member, they are much more likely to trust that person than an uninvited piece of spam in their inbox.

Some of the most popular forms of viral marketing have been things like gimmicky Flash animations, movies, puzzles and games that are fun, which makes people want to forward them on to their friends. Another great idea is the 'e-mail a friend' feature on many websites, where visitors automatically send information about your home business to multiple contacts for you. Once you start getting qualified leads, that's when you'll really start to make money from home.