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The internet has changed the world. Internet access has put so many conveniences at our fingertips. With the click of a mouse one can buy a range of different products. This has given rise to online marketing. There is a huge market online waiting to be tapped. There are a number of ways to tap this market. One cheap and efficient way of doing this is through bulk email lists. Always remember to verify bulk email lists.

Errors In Bulk Email Lists

Bulk email lists are a list of a number of potential clients which is stored somewhere. Sometimes these bulk email lists are correct and sometimes there are errors in the email addresses. For example digger!yummy.com or digger@yummy.con are two instances of errors in writing the email address. Some of these erroneous addresses get added to our lists as well. In such instances mailings to there addresses 'bounce.'

Types Of Email Bounces

There are two types of email bounces.

The hard bounce ' These are messages that can never be delivered. Sometimes there is an input error when the subscriber is opting into your list. Messages to such email boxes never reach. Sometimes the subscriber is no longer using the email address with which they opted into your list.

The soft bounce ' These are messages that can be delivered at a later time. They are caused by the recipient's mailbox being full.

It is a good idea to unsubscribe hard and soft bounces from the mailing list after a set number of bounces. It is a good idea to keep the toleration limit for hard bounces as two and soft bounces as eight. After this number of bounces, you must clean up the addresses that are bouncing.

There are reasons that bouncing emails must be deleted. If they are not, you waste a lot of time going through emails that are bounces. It is a waste of valuable time.

Another reason is that you can get into real trouble if not deleting 'bounce' emails. This is one way to identify spammers. If repeatedly sending messages to a 'dead' email id, you could have a problem with the ISP that is receiving those messages. These are the reasons that it is important to verify bulk email lists.

Managing Subscribe And Unsubscribe Requests

It is essential to manage all unsubscribe as well as subscribe requests. This is especially important if your users are not automatically subscribed or unsubscribed. If unsubscribe requests are not immediately dealt with your mail may be treated as spam. You may find yourself in trouble with your ISP. On the other hand, all subscribe requests are potential customers and must be added to your mailing list immediately. Verify bulk email lists regularly for this reason.

Remove Duplicated Addresses

Remove addresses that have been inadvertently duplicated. Doing this ensures that your mails are not sent to the same prospect twice. This can be very irritating for a prospect.

Segment Your Subscribers

When you verify bulk email lists remember to segment your subscribers. Personalize your message to each one of them. You will be surprised at the difference in response using this method.

Email marketing is the wave of the future. When dealing with the various issues involved in it, remember to stay current by verifying bulk email lists. Stay on top!