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If you're considering viral marketing seriously, and I really hope you are, you've got to take an e-book very earnestly. You can derive great advertising mileage from a well written e-book. The reverse may also be true, so you need to manage the quality of the e-book with care.

Reasons For The Effectiveness Of An E-Book

Why is an e-book effective for viral marketing? To begin with, it allows you to project your business as a leader in the field. If you have put together a great document, your readers will feel confident of what you say and will be inclined to try your product as well. It is not necessary that you write the e-book yourself. You can hire a subject matter expert, or ghostwriter, to do it for you. What is important is the fact that a reader is increasingly aware that you know the job.

A viral marketing e-book is easy to create. With e-book compiler programs, you can include images, sound files and video in the e-book so that the reader can understand the subject with absolute clarity. This will help to establish your position as an expert and help to convince the reader that you know what you are talking about.

Another advantage of a viral marketing e-book is that you can fill it with written testimonials. If you have a number of satisfied users who are willing to write a few good words about your product, include their letters in a relevant portion of your e-book.

Making Your Viral Marketing E-book Available For Others

How do you make your e-book available to a large number of people? There are a number of methods you can follow. The first is a simple download from your website. Whether you request an opt-in before you release the download or just make it readily and easily available is up to you. Try both and see what solicits the best response for your business. In either case, tell the readers of your e-book that they can make copies and pass those to as many people they wish. In return, you can use a page in your ebook to ask for a simple e-mail response with their feedback and reactions to what you've written.

Doing so has a number of benefits. You can get an idea of how many people are reading your book and from the comments they offer, you may even improve the e-book and your product. Realize, though, that only about 20% of the people who receive copies of your viral marketing e-book will respond, so you need to factor this into your calculations.

Encourage your readers to use this book in any way they want. They can bundle it with other books, e-mail them to others and post it on their own sites as a download or anything else. You are, after all, interested in your book spreading like a virus.

Properly handled, a good e-book is a great viral marketing tool. You will be amazed as to where it spreads and how far it goes.