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The internet has opened up a whole new world to business owners. Online marketing lets you reach a larger audience. There are so many ways to market on the internet that any business owner can find something that works for them. Before venturing into online marketing, though, you should do some research into how to make it work for you. There are some vital things you need to know to be successful at online marketing.

Whether you are working at home in an affiliate program, running your own small business or just looking for a low investment way to advertise online marketing can be good for your business. Through online contacts you can build a network that can help you market your product or service. Networking is simply building relationships with other people in your line of business. Building a network gives you strong relationships and builds trust. Once you are well networked you can then begin to spread your marketing efforts to other websites. One way is getting a link to your site on your associates websites. You can also work out ways to get banner ads or other advertising on their website as well. Online networking is the high tech version of word-of-mouth advertising.

Email marketing is probably the most often used form of marketing online. With email marketing you get a very targeted audience that wants to hear what you have to say. Most people build their mailing lists by offering free items on their website in return for the persons email address. You can then send these people that sign up special announcements or even create an informative newsletter. Auto responders are a great tool to use in email marketing. Auto responders automatically send a message to the person as soon as they email you. You can set up the auto responder with your message and never have to worry about returning emails. This is just one way of online marketing, but it is by far the least expensive if money is a concern.

There are many ways to market online. There are sites that work much like your local newspaper classified section, ads on other websites, email campaigns and search engines. Whatever method you chose there are some important points you should know.

1. Be patient. As with any form of marketing you may not see results right away. Let your efforts work for a few days before you give up on them.

2. Stick with what works. If something has been bringing in great results do not scrap it to go with a new idea. You can try other ideas, but always keep a winning idea around as long as it is working.

3. Look at the long term results. Use ideas that keep bringing business. It isn't worth your time and efforts to launch a campaign that only works for a couple weeks then falls dead.

4. Avoid scams. It is true that if it seems to good to be true then it is. There are many promises and lies online. Watch out and follow your instincts before investing in anything.

5. Never give up. It takes time and hard work to get any marketing campaign going. If something doesn't work then keep at it until you find what does work.

Following these simple points will help you to develop and maintain a great online marketing plan.