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Sales letters are often used in internet marketing business especially when you are promoting your products. However, most people resort to article writing instead of sales letters because it's the articles that get more frequently used in other people's websites, therefore building one's traffic by plugging it into other people's traffic.

Still, a sales letter comes in handy for those who you have already filtered out of your general list as those who are interested and capable of buying what you have to offer. When you pitch in your sales letter, here are some of the statements they must find in your sales letter so that it will be a sure hit.

I have a wonderful product

This is the first thing your sales letter must have. You must have something to sell. If you do not have anything to sell your prospect, then your sales letter will be all fluff and you will not derive anything from it. Make it clear to your prospect which products are you selling and promote them accordingly.

It's the best product

A product with no competition from the outside market is not a hot item. If you are really after the big bucks, you are most likely selling something that other people are also selling. When you have your competition at bay, your sales letter must communicate to its reader that it's the best. And do not just state that, but back it up with ample proof to support your claim.

You really need this product

Creating a need is the thrust of any marketing business, whether online or offline. If you are able to convince your readers through your sales letter that the product is important, bringing utmost benefits, reasonably priced and the best among its kind, you will be able to expect more sales pouring in your business in less time.

You will not regret trying it and we have a guarantee if you do.

The money-back guarantee, discounts and warranty all serve to placate any anxious prospect. A good sales letter communicates that your product is something that is of high quality and will not be something that they will regret buying. Just make sure that as you do this, you get to deliver what you promise.

It is best if you buy as soon as you possibly can.

The urgency is what rakes in the sales in the sales letter. An effective sales letters knows how to properly assert the time element. Some good sales letters fail to apply this, and they end up losing their prospects because they do not feel the urgent need to click the buy button and put it into their shopping cart after reading the sales pitch.

A sales letter is different from the article in the sense that it is focused on your own products. Articles may be a good partner to your sales letters, and if you will be able to use them as part of your marketing arsenal, it will be so much the better.