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Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many home computer business owners today. It is a great option for those who want to put up an internet business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this way of operating a computer based home business usually assume that they can easily make a large or immediate income out of it. Unfortunately they are wrong.

To be successful in any home business, including affiliate marketing is not an easy task and it will never happen overnight. It is an ongoing project where you need to find out and try various advertising strategies and tactics. You may need to sign-up with numerous affiliate programs just to determine which merchants perform well.

Another misconception that affiliates have about this kind of home business is that they expect to gain more if they place multiple affiliated banners on just one site. However, if you flood your site like this with too many banners, it will look like a link farm, visitors will not be interested and won't even bother clicking on any of those banners. So if you really want to promote several affiliate programs on your website, you should ensure that they coincide with the theme and topic of the rest of the content on your site.

There are also some who think that if they add affiliate materials to their site, they can receive sales straight away. Again, this is not true. Affiliate marketing is all about advertising. If there's no traffic coming to your site, how can you expect to get any sales? Remember that the more you advertise your affiliate link or the site where the affiliate links are placed, the more visitors you are likely to receive to your site.

If you want to be involved or you have already joined an affiliate program then you might need a mentor to help you figure out where to start and what to do in order to succeed. Affiliate marketing mentors are experienced counselors that have made affiliate marketing their specialty. Typically they have already been successful in affiliate marketing and are always willing to share their experienced-based knowledge from the viewpoint of both the affiliates and the web merchants. But what qualities should affiliate mentors possess and why do they need these things?

A mentor should be one of the sources of knowledge for you and the first one to teach you how to generate more affiliate income. In order to be triumphant in an affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge. A mentor should help you find these traits within yourself and once they've already developed the above mentioned character, they need to explain to you that attaining success in affiliate marketing also requires sweat, blood and of course, hefty time commitment. These traits will help you not to give up.

It is later, again with the help of your mentor that you can become proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums.