Article Surfing Archive

So, you're looking for innovative ways to introduce your product and not be just another one of the hundreds out there?

How can you stand out?

Here's a unique idea cooked up by a college student in Australia. She wanted to introduce a new little magazine, and wanted to bypass the usual distribution channels, which are already packed full and hard to penetrate without a big name.

So she got inventive and instead of putting her mag on the magazine rack along with hundreds of others, she stuck it on soda pop and water bottles.

She made her magazine small enough so it could be attached to pop bottles that are sold in stores throughout Australia. An "on-product magazine."

Boing Boing got the story here:
http://www.boingboing.net/2006/02/20/little_magazines_tha.html

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"Tom Cruise, Britney Spears and you"

In a recent magazine article, it was reported that when Tom Cruise decided to become an actor, he asked his parents to give him 10 (ten) years to make a go of it. It took five before he got noticed...

How long did you give yourself to make some steady income doing something new, like network marketing?

Britney Spears did something like our cadaver calling (p. 182-185 in the book, "If My Product's So Great, how Come I Can't Sell It?")

She did cadaver performances.

She'd get her Barbies and other dolls, go into the bathroom, lock the door, and practice singing to them, saying thank you thank you, and blowing kisses to her audience of little dolls.

How much did they tell you to practice before going out to talk to real prospects?

How much did you?

Did you know that to get accepted for a job at Starbucks, they require about 25 hours of training to learn and demonstrate that you can make 33 different drinks plus numerous variations? All to get a job for $6.75/hr, or about $200/mo for 10 hours per week of work?

How much training in learning to talk to people did they give you when they told you that you'd make $2,000-$5,000/mo working 10 hours per week in this business, where "all you have to do is talk to people"?