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Item 8 on Hugh's list the other day...

He adds "I know which one I'd rather be."

Which one would you rather be?

How do you see yourself with your product or business?

A walking mini-WalMart or a walking mini-Gucci's?

If it's WalMart you're competing with (cheapest), you're in for a tough time. They can make anything cheaper than any network marketing company can. One reason's just the sheer volume they do and the supplier discounts they get because of it.

That leaves "best."

Much smaller market. Wal-Mart has a way bigger number of shoppers than Gucci. Those shoppers are also way less discriminating with what they buy there than Gucci shoppers are.

"Best" is for people who discriminate. People who CARE about what they're buying. And that's not for everything.

Best is for when something really matters - your child's education, your linens, your organic produce, your supplements, that special tennis racquet, the private dance lessons, or that must-have iPod.

Different things matter to different people. There are cheapest and best in all product and service types. It all depends on what matters to - ahem - you.

Here's how to tell if you should be cheapest or best:

1. Is your product specially formulated by people who wanted to create a "best" something?

2. Do you think they succeeded, based on your own experience with it?

3. Is it priced higher than a cheaper version?

You've passed the best test

Now to market the best...

Ask around for people who also seek the best for your kind of product (or service) - Gucci shoppers for your thing.

P.S. Besides a (usually) higher price, best is also "someone dependent" and has other qualities too. E.g. a well formulated product that is ALSO natural, non-toxic, hand picked, easy to swallow, etc. There is a REASON for the higher price, and those reasons define a little market niche for a product - people who share those values and will pay more to get it that way.

So start with YOURSELF and list the "why's" that make you love your product. The more specific, the better. That will help you find others with the same values, because you can ask around for people like you.