Article Surfing Archive

According to Yahoo they are the most visited homepage on the Internet. With 36 million visitors a day, you are probably wondering how you can run your advertising banner campaign through them. Here is some information on Yahoo! Advertising:

Targeting

Yahoo! Advertising will help you target your banner ad to millions of the visitors they get each day. Yahoo offers behavioral targeting for banner ads based on what their users purchase online or research online. They also offer demographic targeting which they base on predefined age groups ranging from 13 to over 65 and on the gender of the users. Additionally they offer geographic targeting. This is unique because they actually allow you to define your banner ad audience based on the country, state or zip code that they live in. This is great if you not only have an online store, but an offline storefront. This way, users can see your banner ad, see that your store is close to them in location and actually visit your storefront. You can also use Yahoo's retargeting tool that will help you change the message of your online banner advertising for certain audiences to make sure that you can reach them on their level.

Yahoo Property

When you sign up for banner ad advertising on Yahoo you can choose what Yahoo property or networks your custom web banner will run on. There are many choices from Yahoo! Finance, Yahoo! Mail, Yahoo! Maps, Yahoo! Shopping, Hotjobs, Yahoo! Sports and more.

Ad Specs

Yahoo offers tons and tons of banner ad spec options. The key to deciding what size custom banner ad you will need is to first decide what Yahoo property or networks you want your online banner advertising to run on. They have specific ad sizes for each network and position on the page that you want your ad to run.

Reporting

Yahoo has several programs that can help you determine if your banner ad campaign is working. They partner with third party Dynamic Logic and other companies to help companies like you measure the success of their brand and the awareness their advertising is creating. Yahoo itself also can show you your results in driving online and offline purchasing through your banner ad campaign. In addition, Yahoo allows companies to customize their reporting and they have in-house staff members that will help get you reports on anything you need to know regarding your branding and advertising banner efforts.

Yahoo! Advertising provides much more information on their various banner ad advertising options. To learn more about Yahoo! Advertising, click here. http://flash-banner-maker.blogspot.com/

For more information about Banner Ad Advertising, please visit: www.pointbanner.com