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The internet changes daily as far as what works and what doesn't when it comes to making money online.

If you are new to work at home online businesses, your head can spin with all the hype, sales pitches , and outright lies as far as the reality of starting up an online home based business.

There are however a few things to look for in your search for a work at home business that can become some nice additional income, or even better, your "job". Working at home, generating $1000 a day is far from what I call a "job".

To help ease your frustration, and point you in the right direction for what you should be looking for in today's online marketplace, the following summarizes the 5 essential ingredients in a winning work at home online business opportunity.

Later in this brief overview, I will offer a "secret" to online success that is rarely mentioned in the many articles written on the subject.

1. SYSTEM- This may be the most crucial item to your success. You need a System that generates prospects, educates them on your business opportunity, sorts and weeds out those that are not interested in your offer, then closes the sale at a conversion rate that ensures profitability. The System must be as automated as possible so you aren't spending hours cold calling or following up with people that are probably not interested, then trying to use your sales closing skills to make a sale.

Think of the successful off line businesses such as McDonalds, Tim Hortons or Subway. Do you think they could duplicate those businesses all over the country, setting up new franchise owners to run these businesses, without a SYSTEM that works?

2. BIG Profits- This is important as the advertising needed to result in sales can be quite costly. For some $1000 price point business programs, it isn't unusual to spend $200, $400 or even $600 to make that $1000 sale. Of course, there are ways to also spend $0 in advertising, but the reality is advertising is often on the range where to make $1, you may need to spend $0.40. Your profit is still $0.60. Would you do that over and over if you had a automated system in place to make this happen? Big Profits allows enough profit so your advertising cost is well covered by your selling price. You can't do much advertising to make a profit on selling a $20 ebook for example.

3. Hot Products- Yes, the product must be tangible and have use and value. There are many new business opportunities that offer $75,000 or more worth of downloadable products that sell for $1000. That's pretty HOT, and full of value. Having a product that can be downloaded, means NO shipping. Now that is just way too easy.

4. Leads and Traffic- This is probably the most perplexing for most new work at home business owners. An online business will never make any money without a source of leads (prospects). The key to providing leads to an online business is they need to be targeted.

This means you need to advertise to a niche market of people looking for exactly what your offers. Seems so simple a concept, but so may people struggle in building their prospect list.

5. Support and Training- as with any business start up, you need to learn your work at home online business program.Make sure that your business program has ample training and resources so you know exactly what to do to get those prospects to your System. This is not always easy to figure out when doing your due diligence on an offer.

As a suggestion, make sure you ask for examples of where and how you will advertise. Also ask where will you get the wording for the ads,who will write the ad copy and the followup messages, what the conversion rates are for your system. If your sponsor can't provide good answers, then they may not be that successful themselves.

This is just a brief overview of what today's online business programs need to cut through the many offers out there and make your business stand out to others.

Earlier I mentioned I'd offer a "secret" to successful online work at home business programs that is rarely mentioned in the various sales pitches. The true secret just might be you.

Most people do not realize they are starting up a real business. There will be ups and downs, profitability may not come overnight, or you may expect riches in the first few days.

I am sure some people have had such success, but most starting out, very likely start with leads, no prior list of prospects, and a small advertising budget. You then need to make good decisions to leverage your sales to grow your business.

The best way to accomplish an online business start up is with the very best automated SYSTEM. Then you can spend most of your time on advertising and growing your prospect list- leaving the rest to the system to close sales which will deliver you paying customers. Then you can train your new customers to do what you know how to do!

For more information on automated systems, please take a look at our main business review website.

To your success!

http://www.businessreviews4you.com