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OTHER ITA SITES:
6 Affiliate Mistakes You're Probably Making...
Everyday I see more and more affiliates making the same mistakes. The worst part is that they�re just doing what they�re taught by the so-called �experts.�
It�s no shock to me that 95% of affiliates make no money. The problem isn�t that some people are just �better� than others � the problem is just the way the 95% are running their business. That�s why I�m going to diagnose the 6 most common mistakes AffiliateClassroom.com sees affiliates making everyday.
The 6 Mistakes you better learn to avoid like the plague:
If you�re an affiliate and want to be successful at it, you better learn to make search engines your best friend. Search engines are a better source for long-term, targeted and FREE traffic. Make sure to build your site in clean HTML coding, provide good content and optimize all your pages (not just the home page).
I firmly believe that all affiliates need to study search engine optimization closely. If you want to learn how to optimize websites quickly without spending years studying, check out my �push-button� system at http://www.DominateSearchEngines.com
2. Not Enough Text � Too Many Banners:
This might be the #1 problem � I come across hundreds of these sites almost daily. Think back to why �YOU�RE� online � to find information right? What good are banners to you? Do banners provide you any good information? Absolutely not.
Don�t get me wrong, I don�t discourage using banners � I just say to only use them after you have content on your website. And stick to just 1 or 2 banners. The goal here is to hook someone with good content, then urge them to click the banner to learn more. Don�t just slop up a bunch of banners and expect to become a super affiliate�
3. Promoting Only One Product:
This was something I learned from Ken Envoy and it made no sense to me until I tried it. Let�s use an example to illustrate: Let�s say you�re looking for a car and you ask someone �Hey, which one should I buy?� Would you rather have the person show you 3, give you the positives and negatives and then �suggest� a car or just shove one of them down your throat and refuse to talk about anything else?
I think the answer is clear � you much rather have someone RECOMMEND something. So, do the same on your websites � let your consumer choose what link they click on (your conversions will go through the roof).
4. Not Giving Away FREE Products:
Another mistake I see done on almost 98% of the websites I visit � they have absolutely no viral marketing build into their system. If you want to hook someone and build loyalty, put some of your best information into a small PDF � give it away for free and watch your sales and traffic multiply. NOTE: This is a more long-term strategy so be patient�
If you know anything about affiliate marketing, then you�ve heard of �PRE-SELL� � well it�s a shocker that most people never use it. PRE-SELL is when you warm up to your visitor with some good content and information and then slowly �recommend� them to buy something.
I also never thought this would work until I tried it. Hard-selling is what your merchant should be doing, you, however, should avoid it at all costs.
6. Too Much Going On�
This mistake is a bit related to the �Too many banners� mistake. I can�t even begin to tell you how many times I have WANTED to buy something but just couldn�t find the right link to do it.
Some affiliate websites have a million things going on � the reader gets so confused that they hit the back button and �poof,� never come back. Keep your pages targeted and clean � go for ONE goal � to get the click over to the merchant(s) you�re promoting.
Golden Rule: The more you show them, the more confused they get.
I highly suggest reading those 6 again � they are very important to master if you want to become a super affiliate one day. Even I am going back to my old projects and still fixing my mistakes � they�re all over the place. But, the second I fix them, I see an enormous difference, you will too.
Copyright 2005 Anik Singal
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