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You've probably heard the Internet gurus mention Customer Reciprocation as a powerful way to profit from the purchase intentions of other affiliates. What many of them fail to mention is the strategies they themselves use to make Customer Reciprocation work in their favour.

It is like comparing the novice share investor who buys and sells shares, with a stock market guru who uses gearing, derivatives, futures, and hedging to manage their stocks.

In this article I will explain the strategies these "super-affiliates" use in simple easy to understand language. By adopting them, you too will have the upper hand and the affiliate game will become somewhat fairer.

If you are not fully familiar with Customer Reciprocation, it is basically the process of someone becoming your customer when you become theirs. It generally applies to affiliate marketers as they can purchase through each other's referral URLs, but can also be used by online merchants.

Lets level the playing field and get you set to super-charge your affiliate profits.

#1) Let someone else do the mundane work for you. Register your purchase intention with a Customer Acquisition Exchange before you shop at your preferred merchant store. This is by far the easiest way to find an affiliate of that merchant willing to purchase from you. It is an extremely cost effective way to find paying customers. Think of them like Internet dating services without the imperfections of dishonest body measurements and cliched interests.

#2) Direct the traffic. Prioritise your referral URLs to direct reciprocal customers/exchange partners to merchants that pay you higher commissions. As there are probably hundreds of affiliates you can purchase your intended products through, it makes sense to reciprocate with one that has a purchase intention with a merchant that pays you better. Be careful, however, not to eliminate high demand merchants, as you may miss out on sales.

#3) Maximize return on investment (ROI). Use a Customer Acquisition Exchange that adopts a Cost Per Acquisition (CPA/PPA) model. This way you won't pay until you receive your customer/commission.

#4) Move with speed. Ensure your exchange service allows deferred compensation so you can purchase what you want at a time that suits you. This is a powerful way to drive customers to higher paying merchants as you are extending your search period. $400 commission next month is better than $10 commission today.

#5) Work smarter. Monitor your merchants Customer Reciprocation success rate. Your Customer Acquisition Exchange will be able to provide you with statistics of which ones have the highest demand and conversion rate (CVR). Check their payouts and invest your efforts accordingly.

#6) Do your research. Find a Customer Acquisition Exchange that allows you to monitor the demand and conversion rate of merchants you are not an affiliate of. Join the top performers and take advantage of the additional sales.

#7) Create the market. Encourage other affiliates to use Customer Reciprocation. This will increase activity resulting in less wait and more sales/commission for you.

I hope you enjoyed reading this article and feel excited about applying the strategies you've learnt. If you know someone who would also benefit from learning these, please share the knowledge by forwarding this article to them.

Regards Michael Lever

Copyright 2005 Michael Lever