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Email is free. Or almost next to zero cost.

Whether you send an email to one person or to a million people the cost is typically the same. It is an extremely effective tool for communicating with prospects and customers.

One major draw back is using it as an illegitimate marketing tool, spamming. Everyone hates receiving Spam and resent those that send it.

Building the List

Based on your business niche, acquire a relevant list of potential customers or prospects. Built up a list from the beginning can be time consuming. But once someone request to be put into your emailing list, you can periodically send them messages to keep them informed of your products or services. These are referred to as 'opt-in' lists. Most importantly is with these lists, you have their permission to continue communication.

With your newly acquired high quality list, make use of it wisely.

These guidelines give you the Dos and Don'ts in making sure you produce results in the coming years:

• Don't create a campaign that promotes scams or illegitimate businesses. Your offers and information should be legitimate, to create trust for a long time business.

• Do make sure the content is as relevant to the request the list asked for in the first place when they opt-in into your list.

• Do format your messages for easy reading.

• Do make sure the subject line are short and to the point.

• Do personalize the messages, like using the prospects' first name.

• Don't send too much or too often. They are annoying. Timed your messages, control the frequency. Prevents overusing.

• Don't include attachments. Many people will avoids opening attachments as this is one of the most common ways viruses are distributed.

• Do focus on the objective of your message.

• Do creates urgency to response to your offers.

• Do provide up sells, if the opportunity arise.

• Do promise your prospects that information you gather through the opt-ins are safe, and their privacy are maintained.

• Don't send your message to the entire list at once. Do some testing on a small number and monitor the responses.

Email Marketing will allows you to create an ongoing dialogue and established rapport with your prospects and customers. It can starts helping you to build those all-important relationships. And with this level of relationships that you have with your prospects and customers, it will determine your online business's success in the future years.