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Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends magnanimously on how in detail you have defined your website goals. If you don't know what you want your site to achieve, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so representative can contact them, or purchasing a product, there are ways you can insure that your website is functioning at highest efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a predicated period of time. A good baseline proceeding is a month in which you haven't been doing any unusual offline promotional activities.

However, just because hoards of people have accepted through your gates does not mean your site is successful. Usually, you want those visitors to essentially do something there. It is here at important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an aborigine component of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that perfectly performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100.

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your free trade conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is ideally low. There are several efficient methods to improve the stream of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that people can find your pages faster and easier. You can either research the steps you need to take to adapt to your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and accommodating of your efforts to keep high positions.

Another aspect to examine is how easy it is for a visitor to your website to achieve the action the site is set-up for. For example, if your ultimate aim is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically adapted to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

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