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There are many different types of niche marketing efforts available to you to use with your pet business promotions and sales. You just have to focus on your shoppers and buyers, those people in your targeted niche audience, and do what works well for others in the industry like '

1) Writing short informative articles and press releases that share details (features and benefits) about your products and services. The articles need to feature some main keywords or keyword phrases, like items you are selling, to attract search engines and people surfing the net. Include resource boxes at the bottom of each one that note your contact information and site link. And then submit the finished articles and press releases to online publishers, article directories and press release sites so that they can be viewed by people using keyword searches.

2) Pay per click campaigns work well for some people, sending online shoppers right to websites of the marketer through a link placed in your ad. Seek out popular pay per click programs like Yahoo Marketing and Google' Adwords for details. And then review ads already up and running for ideas on how to create your own targeted ads.

4) Make use of signature (sig) files when you are interacting online, especially via email and forum posts. For example, add a action plus a link to your site in emails saying, 'Sign up for 'Healthy Pet Care Tips' at: http://YourDomain(dot)com today and instantly get your Free Pet Travel Guide as a 'Thank you!'

5) Find and package products or services from other compatible businesses to offer even better deals. Package luggage, travel guides, travel tip reports, ebooks on destinations and more.

6) Grow your online presence with a blog, product / service reviews, destination guide pages, travel photos to share and other interactive, full-color web marketing techniques.

7) Learn how to set up and use autoresponders. You can use them to set up surveys, capture leads, and for all types of other promotional strategies. For example, you can send out ezine issues automatically to anyone who signs up ' day or night. And you can send out instructional messages to teach others about your products and services. When you use autoresponders, it's like having an army or free helpers, round the clock, helping you with your promotions, customer service and sales.

Experiment and see which ideas work best for you. Using a few good techniques is better than doing nothing at all!