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Many times I have heard from a Captain that they can catch fish all day long but they aren't so good on this computer stuff. While this doesn't present a problem for some Captains, it does for many. The question you have to ask is "Do I get all the customers I want from the internet?". For a few the answer will be yes because they are word of mouth, are good at computer stuff or have selected a good person to run their internet site. For the rest of the Captains the answer is probably no.

There are 4 basic things you must do in order for your Fishing Charter site to be successful and get you clients. How successful depends on how well they are done. This equates to time and money. You should always compare internet results to print advertising results. You get a print ad and put it in a magazine and you don't spend much time... but you spend a lot of money. You can spend much less money for your internet results but you have to spend more time. So let's talk about what things must be done for your site.

Your site must work. This sounds obvious but you wouldn't believe the sites I see where some of the links, buttons don't work or it is just so slow I won't wait. So someone has to be responsible for making sure it is still working and fixing it if it doesn't. Typically you are responsible for making sure it keeps working and your web person is responsible for fixing any problem you find. Don't hand this one off to someone. This is a core part of your business. Do you check your print ads when they come out? Well consider your website a print ad that comes out every day.

Your site must get links for success. In order to be listed as a good search site on Google or the other search engines you must have links to your site. This means if you go to another site you can find a banner or a text link that you can click and take you to your site. First you must have a way to add other site links to your site. This is critical. How good you are in the search engines is very dependant on this. The best solution is for your web person to create you a way so you can add links to your site. This will make sure it happens and will save you money. This is one of your biggest jobs for your site. Keep adding your site to other sites