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No apology for writing this ... it is an imperative duty under present conditions.

by Dr. Douglas P. Blackthrone

Though easier and perhaps far better, not to begin at all, yet if a beginning is made it is there that most care is needed. Everything is inherent in a genesis. So I will record the simple genesis of this affair as a modern day observation of life as it has become ' infected with A.I.D.S.

It is customary, I have noticed, in publishing any thoughts to conclude it with some sort of apology; in the form of a disclaimer or statement of no account-ability.

But there are times, and surely present-day is one of them, when to do so is manifestly unnecessary.

In an age as we watch:

• every standard of decent conduct, business and life itself having either been torn down or threatened with destruction;

• when married men and women, the heads of households, prefer to allow their kid's hero to have magical powers rather then good common sense, intelligence and thought;

• when quite young girls with deep personal problems are showcased as teen role models and even, I am assured, sometimes young boys as well;

• when mature women, the mothers of these unhappy children, enter the race for the all mighty dollars and cents - instead of nurture their offspring and family;

• and when every newspaper, TV and computer screen is daily reporting scenes of violence, divorce, parents on strike and be something your not with no effort; - - - Then it is obviously a task, not to be justifiably avoided, to place some higher example before the world.

For some time - I am now mid-forties ' have I been sensing this with increasing urgency. And when not only my wife and four co-workers, but 3 fellow business associates, approached me with like suggestions, I felt that delay would amount to wrongness.

That wrongness, by many persons, is now lightly regarded, I am, of course, only too well aware. That its very existence is denied or easily dismissed by others is a fact equally familiar. But I am not one of them. On every ground I am an unflinching opponent of wrongness. I continually redirected it in others. I strictly attempt to refrain from it in myself. And for that reason alone I have deemed it incumbent upon me to issue these thoughts and insights.

The wrongness of which I speak is the growing misrepresentation of business entrepreneurial thought, action and ultimately account-ability. Wrongness not from the point of view of mistakes being made from time to time, but wrongness in the form people attempting to do things they have no experience, idea or knowledge of what they are doing.

A modern day epidemic I deem as Internet A.I.D.S. for the basic fact that as our modern day Internet allow faster, more wide spread and anonymous business growth. Any one who can copy an e-mail, follow the herd mentality of an affiliate program or put up a website while being paid for their time at another's place of business ' can deem themselves an entrepreneur with little or no account-ability to themselves or any one else in doing so.

They can easily be here today collecting dollars and cents from other like minded entrepreneurs and gone tomorrow without a trace or business entity that must stand account-able for actions and/or business transactions.

Although it is quite true that this world will always have those who wish to buy and those who wish to sell products, services and knowledge. The worldly realities known to us as marketing and advertising will not disappear or be concluded any time soon.

Thus one of the most effective and powerful formulas and tools of use in that realm of business will continue to be A.I.D.A. as Attention ' Interest ' Desire ' Action. Unfortunately in today's world the 'Action' factor of this formula has been replaced by a deep degree of wrongness through very simple self imposed cases of 'Senselessness.'

Coupling this 'Senselessness' with quick appearances and disappearances of businesses to the continuing growth of the misrepresentation of true entrepreneurial thoughts and actions has today, in my observation, given the Internet A.I.D.S. as Attention ' Interest ' Desire ' Senselessness.

Internet A.I.D.S. is costing common day consumers and business people both more dollars and cents than any prepared and achieved Internet Scam.

I have personally spoken with people who have contracted Internet A.I.D.S. who have run up tens of thousands of dollars of credit card debit to achieve monthly twenty to thirty dollar paychecks. I have also interacted with others who have paid high consultation fees to marketing gurus for joint ventures and ultimate hypnotic and e-mail advertising campaigns, for the achievements of a couple of thousand dollars of income through those efforts.

These factors of 'Senselessness' are wide spread, costly and destroying hundreds, perhaps even thousands of people's dreams of entrepreneurial achievement daily around this world.

Have you contracted a case of Internet A.I.D.S.? How do you survive it? Only one time tested and proven method of surviving Internet A.I.D.S. is currently known to me; The 3 ' Rules for Happier Success exclusively available in the book 'Stop Being An Ant With Grasshopper Mind.'

Thus I can now conclude my presentation of a higher example to this world and perhaps, in the process, cure many cases of Internet A.I.D.S. for others in need of these cures.

Most cordially,

Dr. Douglas P. Blackthrone, Team Leader
G.E.E.P's Roundtable Management Team at:
watt-is.com