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One of the most important steps to master when you take on an online venture is grabbing the attention of the search engines. One of your primary business goals should be getting search engines to rank your site near the top of the results on returned searches. Search engines use a variety of tools for their ranking processes, but one of the most important things an Internet marketer can do is recognize the need for association with other sites - preferably ones with already decent recognition. It is because of this fact that the extreme value of contextual backlinking, or anchor text, is often noted by veteran Internet marketers.

This concept of anchor text refers to the links that are present on a page. The links are the hypertext within a body of text that will direct the user to another page. This linking to other sites allows the user to find more information on a given topic, and it allows the web page to be ranked in conjunction with the site to which it is connected. Remember, these are hyperlinks, wherein the words are the things that the search engines will associate with the linked site. The value of contextual backlinking means that words that are often searched for by Internet users can be associated with your site, even if they do not appear in that form on your site; rather, the words that were entered in the search are actually the words taken from the anchor text link.

To realize the optimum value of contextual backlinking, it is important to understand that the words that are chosen as the anchor text must make sense in relation to the surrounding text. For example, let's assume you have a home d'cor site. You have entered into an agreement with another, more recognizable home d'cor site to create some linkage. You would like to include a link on their page to yours, so you offer some anchor text. Ideally, and in order to qualify as "contextual linking," your hotlinked keywords pointing to your website should show up in the middle of a decorating article, or within a paragraph on their webpage. This link will direct users to a similar article on your page or reference point on your website. The reader has the option at that point to click through to your site or continue reading and return to the link when they are through.

While your anchor text could state, "for more information, click here," the value of this contextual link may be lost unless you are keying in on the word "information" or the phrase "click here." A better choice might be "for more home decor ideas click here." Of course, your choice of keywords to hotlink in a contextual setting should be chosen after careful research to see what the world at large is typing when they search for home decor items. Contextual linking creates a keyword-driven quality backlink to your site. Choose your words wisely!

Overall, the value of contextual backlinking is such that it allows for a number of links that ultimately improve the ranking of your website in major search engines. Therefore, your contextual linking should try to serve two purposes - appealing to the reader while stimulating the search engines to consider your keywords in association with your website.

Establishing firm associations with other web sites allows you to improve the likelihood that your site will be ranked highly enough in returned searches so as to reach the maximum amount of exposure. There is immense value using contextual backlinking - do not ignore it!