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Buzzwords and other terminology relating to the internet arebeing churned out constantly. However, they rarely meananything new and normally refer to terms used prior to theinternet age. Opt-in emails are one example.

Email marketing is little more than traditional directmailing. The format has changed but the principle remainsthe same: send out a lot of ads to a lot of people andhope for some responses. The problem with this marketingstrategy is that it is very inefficient and costs a lotof money. Worse, there are thousands of ads that go unreadmaking the entire process a very wasteful affair.

On the other hand, opt-in emails produce qualified leadsonly because you can send them to only those people who havegranted you permission to send your marketing material tothem. No wonder, any marketing major will tell you thatthese are the best leads to have. Opt-in emails aredifferent from the basic email marketing campaigns in thesense that people have started abusing spam and all the adsthat pile up in it are never read and almost always land upin the virtual trash can. But, opt-in emails are likely tobe personalized and welcomed by recipients.

There is no discounting the fact that it is a greatchallenge to find people that are willing to receive youroffers. However, the good news is that there arespecialized services on the Net, offering subscribers whoare willing to receive offers from companies such as yours.Of course, you have to choose the subscribers judiciouslyin order to target potential customers. It would make nosense to send emails promoting fireplace accessories topeople who are looking for car deal offers. So, it isimportant to specify your market when you select one ofthese opt-in subscriber services. Also, make sure they haveseparate lists of people looking for different kinds ofoffers. You will certainly find one if you do some researchbefore selecting a service.

Having qualified leads is essential if you are to get themost out of your advertising dollar. Wasteful masscampaigns are a thing of the past. Internet marketing isfuture and opt-in emails are a part of that future.Although specialized opt-in email services do indeed costmoney, it is cash well spent if it produces a stream ofpeople that are interested in hearing what you have tooffer. If you are tired of poor results from emailmarketing efforts, maybe it is time to refine theapproach and utilize opt-in emails to boost your sales.