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Almost all the bigger brands are offering Internet coupons to their consumers. They are using these Internet coupons as a powerful way to promote their sales, especially when they launch new products or when there is a huge competition in the market for the similar types of products. Even though companies are not seeing these coupons as an alternative for the traditional ones, they are certainly looking at online coupons as a good complementary option to promote their sales.

Types of online coupons:

There are two different types of the online coupons. The first type is a printable one. These can be exchanged at the retail stores for financial discounts or rebates. The other type is the e-commerce coupon. You can exchange them only on the retailer's website. Out of these two available options, printable coupons are the most popular variety. So many people even don't know about the existence of the e-commerce coupons.

The most popular usage of the Internet coupons is at grocery stores. How ever, you can find Internet coupons for restaurants, air travel, home care services and almost for everything you want. But you can normally find internet coupons for international or at least national brands. It is definitely hard to find online coupons for your local stores.

Places to find Coupons:

Try and start your search from the manufacture's or the merchant's website. Most of the times, you can find internet coupons which offer some great rebates on their websites itself. For example Pizza Hut offers good number of online coupons on their site itself. However, if you are looking for a wide variety of online coupons then you should visit websites where you find links for various types of coupons or some times coupons themselves.

Your inbox is another great source for the online coupons. We normally delete all the mails which offer online coupons even without opening the mails. It is true that most of them are junk. But you can definitely find some good number of coupons that meets your requirements in your inbox itself. Merchants are investing good amount of money in offering coupons through e-mail to a very targeted customer base. Hence it is always a better idea to go through your inbox before actually you delete all your e-mails.

Difficulties in usage:

The main hindrance in the usage of these online coupons is that it is very hard to prove to the retail store owners that the coupon is a legitimate one. That means; to prove that it is a printed one rather than a photo copied one. The only thing that can help us in this case is the usage of self-checkout to use these coupons.