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An anonymous Internet marketer has very little chance of success in today's highly competitive industry. There are thousands of affiliates and webmasters promoting similar, if not identical, products and services everywhere we look. If you are to make any money in this business, you need to put yourself on the map right away and announce your presence with confidence and professionalism.

You don't need just a website, you need a site that tells everyone exactly who you are and what you have to offer.

In the maze of hype, automation, and information overload that Internet surfers call home, people are looking for the 'human factor'. We want to connect with a real person, and not just a slick looking website with lots of flashy menu options.

I know it can be difficult to form an original concept for your first site, and here's my advice:

Don't worry about coming up with some amazing innovation right off the bat. Just start with your personality.

You want people to get used to seeing your name, your personal photo, and the logo image for your website. The more often people see these things, the more likely they are to eventually have a closer look at what you have to offer. Also, keeping your name and image in front of as many people as possible will create a sense of familiarity for you among these people. This is the concept of branding that the world's most successful companies use every day.

On a planet inhabited by well over 6 billion people, you are unique. Sure, your interests and many of your personality traits are shared by numerous other people, and you have no doubt met folks with whom you have a great deal in common. But there are plenty of things that set you apart from the crowd. Being you, and expressing yourself honestly, is the key to building a powerful web presence.