| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us |
This site is an archive of old articles

    SEARCH ARTICLES
    Custom Search


vertical line

Article Surfing Archive



Color: The Root Of All Graphic Designs - Articles Surfing

Consistency should be the best practiced value in any kind of business. You also have to have a process to run things from day to day. This keeps things organized, can reduce time that is wasted and of course, saves more money. These are just some of the qualities that customers may be looking for in you.

These factors are also the root of graphic design. In graphic design, all factors should point towards making your company look strong and secure in the eyes of your customers, old and new.

How do you show strength and security without having to bring the customer into your office?

One way is through colors. Believe it or not, color plays a big part in the message you are trying to deliver through the materials company are distributing. For instance, the color red is a strong color and it portrays not only strength, but also temper and anger. Red is one of the strongest colors.

You may be asking what does color have to do with your business.

Every company or business has a set of corporate colors. These colors can be found initially in your logo. More often than not, your logo will consist of two or three colors. If it is three, then these are your primary corporate colors. As set of secondary colors can be built from the three primaries. This would be your color palette.

Here is how your colors come into play and how they work:

1. Gather all the pertinent information about your colors. You will need to know certain specifications like the Pantone Matching System. CMYK and RGB.

2. At the beginning of a project, all color information should be given to the designer or marketer. Specify which colors are the primary and which are the secondary.

3. Using full color pictures in the designs are fine. Just make sure that the colors in the photograph compliment those in your palette.

By simply following these basic steps, you can be sure that your business is always showing its true colors. Remember, people can sometimes be so judgmental that they form an impression just by the colors they see initially.

Strength and security will be projected to your customers. And you will have the satisfaction of knowing this when you see them choosing your products and services. All because of the color and the color palette you are using.

For comments and inquiries about the article visit http://www.colorprintingwholesale.com

Submitted by:

Florie Lyn Masarate

Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.



        RELATED SITES






https://articlesurfing.org/web_development/color_the_root_of_all_graphic_designs.html

Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).










ARTICLE CATEGORIES

Aging
Arts and Crafts
Auto and Trucks
Automotive
Business
Business and Finance
Cancer Survival
Career
Classifieds
Computers and Internet
Computers and Technology
Cooking
Culture
Education
Education #2
Entertainment
Etiquette
Family
Finances
Food and Drink
Food and Drink B
Gadgets and Gizmos
Gardening
Health
Hobbies
Home Improvement
Home Management
Humor
Internet
Jobs
Kids and Teens
Learning Languages
Leadership
Legal
Legal B
Marketing
Marketing B
Medical Business
Medicines and Remedies
Music and Movies
Online Business
Opinions
Parenting
Parenting B
Pets
Pets and Animals
Poetry
Politics
Politics and Government
Real Estate
Recreation
Recreation and Sports
Science
Self Help
Self Improvement
Short Stories
Site Promotion
Society
Sports
Travel and Leisure
Travel Part B
Web Development
Wellness, Fitness and Diet
World Affairs
Writing
Writing B