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Everything Needed To Optimize Your Web Site - Articles SurfingEven the most talented writer can't create copy that optimizes your business' ability to maximize results, be it lead or sales generation, unless he has 'the facts.' By providing your copywriter with all essential and necessary information related to your web site promotion you serve as the foundation for the powerful persuasive copy that compels customers to queue up to the window, money in hand. Below is a simple checklist of sorts to help you 'cover all the bases' for your writing staff. Four-step procedure for getting the information 1. Gather all previously published material on the product If product is new: 2. Product questions to answer 3. Target audience questions to answer. 4. Promotion objective
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