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Yes, that's how much we spend every year on the endless list of weight loss products ' which would be fine - IF any of them actually worked! The fact is that obesity has kept on getting worse each and every single year. So before you spend your share of the $35 billion, please remember to skip all of these, never going to work, 'weight loss' methods:

1. Any Diet That Forces You To Skip One Type of Food:
Eating one type of food does not make you lose weight. It actually has the opposite effect. You end up craving other foods more and eating more than you should. It is best to add as much variety as you can.

2. Or For That Matter ANY Diet At All:
Even with a diet that offers a large number of options, what happens when you go back to your daily routine? Exactly!

3. 'Herbal' Weight Loss Products:
'Herbal' weight loss products are not safe. Many of the ingredients used in herbal weight loss products have been banned in various countries. For example the U.S. Federal Drug Administration no longer allows the use of Ephedra because of its link to deaths. Our suggestion is that you should not risk your health nor should you waste your money on these.

4. Gadgets That Focus On Just One Part Of The Body:
You can't lose fat off just 1 part of your body. It either happens all over your body or it doesn't happen.

A large number of these inventions promise to improve just one area in your body. Abs and hips seem to be two favorites of the late night infomercials that feature these 'amazing new inventions'. In some cases you don't even have to exercise, they 'massage' and 'steam' the fat out of your body!

Here's our advice: If a gadget promises perfect abs in 14 days: Stay far, far away.

5. Any 'Expert' That Tells You To Exercise In A Certain Way:
There is a lot of advice out there on how long you must exercise or at what level of intensity. Skip the pseudo-science.

What you need to do is find an exercise that is fun to do and that you know you will stick to rather than getting bored. (Don't think that's possible? We have 2 words for you: Salsa Dancing, how about 2 more: Learn Boxing.)

6. Any 'Expert' That Preaches A Jump To A Balanced Diet:
Yes this one's going to be controversial but here's the bottom line: If your current daily diet consists of a lot of burgers and pizza, it will be nearly impossible to adapt the food pyramid in a week. Gradual changes that don't seem like a burden is the key. For example if you consume half a large pizza everyday, the next step is switching to 3 slices.

7. Celebrity Endorsements:
Simply because a celebrity endorses a diet doesn't make it bad ' it just doesn't make it good either!

There! We just saved everyone $35 Billion! Of course, this begs the question: How DO you start losing weight?