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An eBook Publisher's Dilemma: Should I Use PDF or Exe Format?
If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?
Exe, which stands for 'executable', is the extension for files created by eBook compilers.
PDF is widely considered to be the 'industry standard' for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files:
But exe files do have some advantages over PDF files, and perhaps the most important of these is price - most eBook compilers are a fraction of the cost of Adobe Acrobat.
Another advantage of exe files over PDF is the rebranding feature. The following eBook compilers all have a built-in rebranding function:
If you use free eBooks as a viral marketing tool, rebranding is the key to success, because people are much more likely to promote your free eBook if they can customize it with their own affiliate links.
(c) 2002 by Michael Southon
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