Article Surfing Archive

Here is a checklist of things that you need to include in your copy. It is a good idea to go through this checklist to see whether you have included all the necessary items.

* Have you included the word *you* in your headline, or at least implied it?
* Does your headline grab attention and shout out strong benefits?
* Is your headline relating to the needs of your reader?
* In your headline, have you flagged the specific group you are marketing to?
* Does your second paragraph or subheading flow on from the headline, hinting at a solution to the problem?
* Is your copy addressing the fears, wants and needs of your buyer and does it show them how to achieve the best results?
* If you*ve made some claims, have you shown them why it should get results?
* Did you start off with the most powerful benefit?
* Did you give your reader all the details and benefits that they need when making their buying decision?
* In your copy, did you address all potential objections?
* Did you include case studies and testimonials?
* Did you include a guarantee?
* Did you include a limited offer?
* Have you included an offer that has a high perceived value to the reader? Will it be of interest to them?
* Did you tell your reader the reasons why you are making this offer?
* In your last paragraph, do you summarise the most powerful sales appeal and create a sense of urgency?
* In your copy, have you told your reader what to do e.g. "Call now on,,,,,,,,,,,,, to get your free copy etc. ***..?
* Is it easy for your reader to respond to your copy?
* Is your copy following the flow of *Problem, Agitation and Solution"?
* Is your copy written in a friendly, conversational tone that is easy to understand?
* Have you used short paragraphs with short words and short sentences?
* Is there any word that you need to replace with a more *punchy* word?
* Does the copy you have written flow well?
* Are the important words highlighted?
* Have you written your copy so it is easy to understand?
* Have you scrapped all redundant words?
* Have you used the word "you" twice as much as you used "we" or "I"?
* Have you used the *active* voice in your copy (and not the passive voice)?

For more copywriting tips and information about how we can help you with write fantastic copy, or if you*d just like a second opinion on copy you*ve written, visit the Words that Sell website: http://www.wordsthatsell.com.au/adtrackz/go.php?c=wordsthatsell