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Earn Six-Figures Copywriting? Why I Respectfully Disagree With Awai And Michael Masterson. - Articles Surfing
Aspiring copywriter, be warned.
Don't expect to "retire this year and still make more money than most doctors." Paul Hollingshead and The American Writers & Artists Institute say you can. According to their website, all that you need to do is take Michael Masterson's Accelerated Program for Six-Figure Copywriting, which teaches you to write "simple letters."
Are they realistic? I say no.
I have been a copywriter for over 15 years. And I made a six-figure income last year (2005). But I did not do it by working only "a few hours a day." I did not do it by writing "one, maybe two letters a month." If I worked that little I would starve. The bank would foreclose on my house.
Can you really "retire from the job you*re in now and earn more money than most doctors, lawyers, or other well-schooled professionals," as The American Writers & Artists Institute claims you can?
I doubt it.
Direct mail copywriting is a skill. It's not easy. There are no "simple secrets." You cannot learn the craft in a few months by email. I did not learn the trade by correspondence course and I know of not a single copywriter writing and earning at my level who did. They learned the hard way that writing sales letters is hard.
The best in the industry earn good money but they also work very, very hard. Consider the proof.
HERE'S YOUR REALITY CHECK
If you take Michael Masterson's Accelerated Program for Six-Figure Copywriting course through AWAI, I wish you every success. I am sure that the course is excellent and that the people who run it are ethical. But the one big check you can plan on receiving when you graduate and start out on your own is a reality check.
That's because the folks who promote lucrative business opportunities like Michael Masterson's Accelerated Program for Six-Figure Copywriting usually talk about gross income and never mention net income. They show you examples of individuals who earn $100,000 or $300,000 a year writing "simple letters." I am sure these people exist. But they are not the norm.
Starting a business costs money. Operating a successful business costs money. Every well-paid, self-employed copywriter has expenses. Here's the reality.
AVERAGE ANNUAL EXPENSES OF SHARPE COPY, INC.
I earn six figures a year as a direct mail copywriter but I spend almost $40,000 a year to generate that kind of income. That's my reality. Knowing this, should you believe that you can take a correspondence course, retire to a quaint village in Vermont, and then earn more than a doctor makes working only a few hours a day writing simple letters? If you manage to pull it off, let me know.
* 2006 Sharpe Copy Inc.
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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