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making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.

Simplify life by offering a solution that's both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. They*re pulled this way and that way. By the end of the day, they*re exhausted * physically and mentally.

Now imagine your prospect scouring the Internet for information on a particular topic. Various solutions are available but most require an investment of time and energy, something that's in short supply. Suddenly, your headline leaps off the screen, offering a near-instant solution that's virtually effort free. Your headline is too tempting to ignore. So your prospect is captivated from the start* giving you a much better chance of making the sale.

Now if you can guarantee a particular result, that's even better. But if you*re going to mention your guarantee in the headline, it should be a powerful, *no holds barred* type of guarantee -- a guarantee with teeth.

In short*

The most important thing a headline delivers is a relevant benefit -- preferably a benefit no one else can match. Add fast action, convenience and a guarantee.

Big New Benefit + Quick & Easy Solution + Guaranteed Results = Powerful and Appealing Headline

Here are a few examples of strong headlines with a combination of appeals:

*How To Create Your Own Hot, Best-Selling Information Product On Your Favorite Subject In Less Than 3 Hours * Guaranteed 100%!*

*Want To Write Copy That Can Make You Rich? Here's My GUARANTEED, Market-Tested, A-Z Formula For Writing Words That SELL -- Plus $979 Worth Of FREE BONUSES -- If You*re One Of The First 47 People To Respond To This One-Time-Only Offer!*

*Sell More Suits At Full Price TODAY Than You*ve Ever Sold In A Single Day Before! Remarkable Quick New ABC Technique Fills Your Store With Customers Eager To Buy More Suits, Shirts, Dress Pants, and Ties Than Ever* And At Full Price * Guaranteed!*